A game to run in the background while you browse the internet.
You can go into the game, walk around, maybe try to talk with others
Focused on social interaction.
Maybe make a village?
Hang out with online friends?
Consume content together, like videos and such.
Like skype but with extra steps.
Could be integrated with forums, so you can discuss in real time about topics.
You can walk around
You can dress your character
You can sit around
You can play some music in a radio
You can talk about blog posts